To celebrate 10 years of stocking Folk here at Peggs & son, we’ve teamed up with some of our favourite artists to create a capsule collection of artist tees. The three designs, from Mark Vessey, ILOVEDUST and Ryan Gillett, will be launched to coincide with our party at MEATliquor on March 20th (which you can RSVP by clicking here) and all profits will be given to local charity Amaze.
Following Mark Vessey we have ILOVEDUST, a Brighton based design team that have worked with some of the biggest names in the fashion, tech and sports industries. They specialise in design concepts, brand identity and experimental artwork across a range of mediums and the work they produce is always eye-catching and unique.
We caught up with Mark Graham from the team to talk about how they got their break, the challenges of working with some of the world’s largest clients and what advice he has for up and coming designers.
P&s: How did ILOVEDUST begin?
ILD: We started out 14 years ago doing anything and everything we could get our hands. From local band artwork to tool box catalogues, porn ads and anything in between, we just wanted to get our name out there and gain some experience in the industry.
You do a lot of commercial work with larger brands, can you list some of the people you have worked with?
We pretty much work with our dream client list in all honesty. We do a ton of work for Nike and their football and basketball categories as well as their Jordan brand which is nothing short of a stellar line up on its own. We also do a lot of creative work for Red Bull, Xbox and just recently we have started working with the England squad and the FA. But as a studio it’s very important for us to take on smaller creative briefs too so we work on little drinks brands and interesting interior spaces for example too.
How much of a challenge is it working with large clients, are you given the freedom to explore different approaches or are you often confined to a brief?
Every client has its challenges and sometimes knowing that larger brands have more branding guidelines in place often actually helps us concentrate on what’s important rather than have a brief that is too open. A ‘do anything you like’ brief sounds like a dream but rarely does that actually equate to the reality once we show the client. Design is so subjective it can be difficult to please all of the people all of the time to be honest. And a safe middle ground isn’t really our style.
You have 27 members all with different approaches, how do you balance this?
It’s actually of now 34 so it is even harder to balance! But we have a great team ethic and our crüe is held together by all wanting to get the best work out of our studio. Having our project manager bring support and reality to briefs has been essential in navigating our success of late and they keep us all nice and steady and on track.
Is there an underpinning design/aesthetic philosophy for ILOVEDUST?
We like to tell stories and we like to obsess the detail in our work whenever we can. It’s nice to have some layers to our creative approach.
Do you have any advice for aspiring graphic designers?
If you know something, it’s that you know nothing. Plus a cup of coffee is an essential piece of the process.
Many thanks to Jay and Mark from ILOVEDUST for taking the time to answer our questions. You can take a closer look at their work here. Their Folk X Peggs Artist Series tee will be available at our MEATliquor party and on the site shortly with all proceeds going to local Brighton charity, Amaze.