We here at Peggs & son have a saying for denim: “It’s not about reinventing the wheel.” Basically, what we’re trying to say is, go with what suits you, your height, your build, your general style.
Denim is not about breaking down boundaries – leave that to your shirts, t-shirts and knitwear – it is about getting a good shape; something you feel comfortable in but that accentuates your frame rather than hinders it i.e. if you’re a 36″ waist, think tapered not skinny.
With that in mind, here’s our short, sharp guide to the pair of you jeans you require:
CUTS: Be it the Edwin ED-55 tapered (roomy through the thigh, narrowing to the ankle), the Nudie Thinn Finn (our skinniest fitting jean) or the wider, more spacious Levi’s 1947, we’re convinced we have a style you’ll be proud to wear walking out of the shop.
The cut of your jeans are imperative in helping to frame not only your body-shape but the rest of your outfit in general. Getting the cut right is the important part, from there, you can choose whatever it is you want.
WASH: Denim aficionados will tell you denim should be raw – meaning it comes straight off the loom and is cut without any prior treatment – but raw denim and the patience it requires to ‘break in’, is not for everyone.
The brands we stock come in a variety of washes, from raw, dark denim to the lighter blue hues of the ED-55 Burner Wash and Nudie Thinn Finn Genuine Love.
It doesn’t end there either: each style (say the ED-71 for instance) comes in a different wash, so the likelihood is we will have both the cut and wash just for you.
SELVEDGE: This is wear we start to get a little bit technical.The word selvedge stems from a hybrid of self-edge (geddit!). It refers to the inner lining, or seam of the denim and is a sign of superior quality.
A pair of selvedge jeans are sturdier, far less likely to tear along the seam and give your jeans more of a structure and thus hold their shape. This is merely the tip of the iceberg but now is not the time to go too in-depth, we merely want to give you a taster.
PRICE: Essentially you get what you pay for. If you haven’t paid £120 for a pair of jeans before, it may seem a little steep but think about it, the average jean on the high-street costs about £40 and will last you six-months. Buy yourself a good pair of Edwin at £140 and you’ll get a good two or three years, if not more, out of them. It doesn’t take Einstein to do the maths.
We sell quality denim, much of it still made in Japan on the original American denim looms, so we can assure you you’ll be getting more bang for your buck.
And one last thing: the 90’s may be back in fashion parlance but do not even think about boot cut jeans. No. Never.