Once again we have teamed up with local Brighton menswear and lifestyle blogger Jake Story of Overdiluted to get his take on this season’s arrivals. Now that the sun is out, we took to the streets of our hometown to test some city summer looks. See more below…
“There’s a distinct difference between summer style at home and what you might wear on holiday, which I feel is important to think about when it comes to buying for the current season. You don’t want a Club Tropicana style wardrobe going on when it’s 17 degrees and a bit overcast outside. Generally, we’re blessed with pretty good weather here in Brighton, but there’s always that sea breeze to contend with, which makes the straight up shorts and t-shirt look worth thinking twice about.
My rule of thumb for the summer is that when you wear shorts, opt for an extra layer or at least a long sleeve on your top half. Likewise, go for trousers that offer breathability and wear them with shorter sleeves. Sometimes, it’s even worth sizing up for t-shirts to get that extra bit of breathability along with a relaxed style… when the weather’s great, it’s all about feeling nice and comfortable.”
“The Battenwear Coach Jacket is a real standout piece that’ll get wear all year round, it’s just so workable and easily layered. The CMMN Arthur Sweat I styled it with offers a nice pop of colour while the relaxed style ensures it never feels close or restricting on warmer days. I like this outfit because you could imagine it with an extra layer and some dark denim and boots for autumn/winter. That kind of longevity is always good, even YMC Sunglasses come in handy on those bright, winter days, so it’s worth trying to consider how things might work in colder climes.”
“Pairing the light and bright YMC Malick Shirt with the Stan Ray Painter Pant offers a nice way of keeping the colours interesting while still fairly subtle, which I think is helped by the simplicity of the Aquascutum Cullen Plain Tee underneath. I’m usually pretty muted with colour, but while summer’s here, you may as well make the most of it and use it as an opportunity to experiment a little.”
“Of course, it’d be criminal not to talk about Brighton and summer without mentioning the beach. My final look is perfect for a lazy day down making the most of living right on the South Coast. Nothing crazy, just straight up gear that works well for laid back summer days, wherever they might be spent. I’m a big Armor Lux fan for the quality and price they offer and the summer variant of their Sailor Shirt is the perfect lightweight tee you’ll get loads of wear out of. The showstopper is the Porter – Yoshida Helmet Bag. It’s got that statement vibe you’d expect from Porter but still simple enough for the practicality of a day at the beach. Carrying your suncream and frisbee never looked so good.”
Many thanks to Jake for taking the time to put this shoot together. If you haven’t already, be sure to take a look at his Overdiluted blog. You can shop all the clothing and accessories featured in this look either in store or over on the website now.