Category Archives: Norse Projects

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SUMMER STYLE: PASTEL SHADES

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SUMEMR STYLE: PASTEL SHADES at Peggs & son.

Summer trends come and summer trends go, but one that sticks around season after season is pastel shades. Easy to wear and providing a much welcome alternative to dark winter hues, we’re reaching for light blues, washed pinks and faded violets to add a touch of colour to our wardrobe. To celebrate the mercurial arrival of the sun, we took some of our top pastel picks down to Hove’s famous beach huts for a washed out editorial.

A particular standout piece for us this season has to be the Osvald Check Shirt from masters of Danish minimalism, Norse Projects. Cut from 100% brushed cotton, it comes in a subtle light blue check pattern throughout. Despite formal features such as the button down collar and open chest pocket it still manages to retain a relaxed feel, a style that Norse have made their own over the years. Sticking with the check, we’re also big fans of the 19th Century BD Shirt from New York’s Engineered Garments. Cut in the Garment District of downtown Manhattan, its subdued selection of colours make the perfect match for a summer’s day.

The humble tee is perhaps the most quintessential summer item. In store we have a strong selection from the likes Folk and visvim, but some of the pastel hued highlights are from British labels YMC and MHL by Margaret Howell. Both the Wild Ones and Matelot offer a great alternative to dominating colours such as navy and black and work great with a range of outfits. For something a bit bolder, try the Box L/S Tee from Our Legacy that comes in a lilac colourway.

As summer can be unpredictable, especially on the Brighton seafront, it’s always wise to bring a couple of layers in case the weather turns. A standout piece for us is the Brody Jacket from CMMN. Based around a Type III, the Swedish label have reinterpreted the workwear classic by kitting it out in pink and giving the body a boxier feel.

SUMEMR STYLE: PASTEL SHADES at Peggs & son. SUMEMR STYLE: PASTEL SHADES at Peggs & son. SUMEMR STYLE: PASTEL SHADES at Peggs & son. SUMEMR STYLE: PASTEL SHADES at Peggs & son. SUMEMR STYLE: PASTEL SHADES at Peggs & son. SUMEMR STYLE: PASTEL SHADES at Peggs & son. SUMEMR STYLE: PASTEL SHADES at Peggs & son. SUMEMR STYLE: PASTEL SHADES at Peggs & son.

You can see our full selection of pastel shades over on our website now.

 

SPRING LAYERS WITH JAKE FROM OVERDILUTED

SPRING LAYERS WITH JAKE FROM OVERDILUTED

SPRING LAYERS WITH JAKE FROM OVERDILUTED

We teamed up with our good friend and local menswear blogger Jake Story from Overdiluted to run through some of his favourite spring styles we have here in store. Taking to the streets of Brighton’s Seven Dials area, he chose an array of outfits all with the ever changing weather conditions in mind. Take a look below at his picks and see what he had to say about them:

 

“Initially, there might not seem much difference between my spring style and what I might wear in the winter – apart from the shorts, of course – but a lot of it comes down to the weight of materials. Spring is about as unpredictable as it comes, so it’s important that pieces are lightweight and layered. It’s all about adding up and taking away to keep yourself comfortable, which in my eyes is the art to perfecting your spring wardrobe.

You’ll need weatherproof jackets one day and shorts the next, which is why the Universal Works Bakers Jacket is a great piece: thin enough for a jumper or hoodie underneath and thick enough to do you some favours when things get a little chilly. Equally, both the YMC Deja Vu Trousers and visvim High Water Chinos aren’t as heavy as you might need for the colder months, which means you can comfortably get away with them on warmer days, despite the fact they’re full length. My favourite piece we shot has to be the Engineered Garments Parka in a nice and light poplin cotton that’s ace for the ever-changing conditions.”

SPRING LAYERS WITH JAKE FROM OVERDILUTED SPRING LAYERS WITH JAKE FROM OVERDILUTED SPRING LAYERS WITH JAKE FROM OVERDILUTED SPRING LAYERS WITH JAKE FROM OVERDILUTED SPRING LAYERS WITH JAKE FROM OVERDILUTED SPRING LAYERS WITH JAKE FROM OVERDILUTED SPRING LAYERS WITH JAKE FROM OVERDILUTED SPRING LAYERS WITH JAKE FROM OVERDILUTED

 

And there you have it, spring layers courtesy of Overdiluted.  Many thanks to Jake Story for the words, modelling and styling and Jordan Wright for the images. You can see more of Jake’s work by clicking here.

NORSE PROJECTS SS17

NORSE PROJECTS SS17

NORSE PROJECTS SS17

We always look forward to the arrival of Norse Projects. Copenhagen’s finest seem to be able to condense down and distill the feeling of their home city in each of their collections. Whether it be laid back shirting with fuss-free patterns, great fitting tees paired with bold colourways or outerwear that perfectly balances form with function, the great Danes get it just right.

As expected, SS17 is no different. Their first drop has arrived here in store and is full of updated Scandinavian takes on classic wardrobe staples. A standout in the Ryan Crisp Cotton Bomber. All the traditional details you would expect to find in a bomber jacket are present such as the shawl collar and slightly boxy fit, but Norse have kitted this one out with a lightweight outer and a blue colourway.

The Anton Oxford also makes a welcome return, this time in a multitude of colourways and patterns. What we love about the Anton is it can be used as basis for a wide array of looks. The 100% Oxford cotton construction works with smart or relaxed outfits, shorts or jeans, dress shoes or trainers. It’s strength is in its versatility.

Continuing with spring layering is the Thor Crisp Cotton. Perfect for the coming months, it has been based around a classic mac style with a long body and slim to regular fit. It features a water resistant outer, comes in a navy colourway and features a concealed button fastened placket to keep the look clean and minimal. A spread collar, two pockets on the hips and a split hem on the reverse completes the look.

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Shop the Norse Project SS17 collection in full either in store or online now…

Norse Projects at Peggs & son.

NORSE PROJECTS AW16 COLLECTION

NORSE PROJECTS AW16 at Peggs & son.

We get a lot of clothing through the door here at Peggs & son, but one of the collections we most look forward to receiving each season is from Copenhagen’s Norse Projects. Products from the cold north, for us their AW clothing and accessories provide the perfect balance between style and functionality, especially in the depths of winter. This season is no different with a fine selection of soft shirts, heavyweight trousers and sumptuous knitwear. We headed out to the streets and parks of Brighton to take a closer look at the latest arrivals.

What Norse Projects do best is elevate wardrobe basics. Items such as Niels Tees and Aros Chinos return season after season, and for good reason. Take the Anton Shirt, their imagining of the classic button down. For AW16 it has been cut from brushed cotton that results in a super soft handle that’s perfect for cold winter days. Its versatility remains thanks to the regular fit, curved hem, button down collar and single chest pocket.

The winter months also herald the arrival of knitwear here at the store and as always, Norse have delivered. The Verner Pure New Wool is perfect for the colder months thanks to the insulating nature of the fabric. Constructed using 100% pure new wool, the Verner has slight nautical undertones thanks to the subtle navy colourway and horizontal white stripes throughout. Complimenting matters is a versatile regular fit, crew neck collar and subtle branding on the left arm.

NORSE PROJECTS AW16 at Peggs & son.NORSE PROJECTS AW16 at Peggs & son.NORSE PROJECTS AW16 at Peggs & son.NORSE PROJECTS AW16 at Peggs & son.

To see the rest of the Norse Projects AW16 collection in full, head either in store or online now…

What-to-pack

SUMMER HOLIDAY: ARTIST RESIDENCE HOTEL

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There’s no summer holiday quite like a British holiday. With the grey skies and cold months all but a distant memory, it’s finally that time of year to crack out the shorts and sandals, drink copious amounts of cold beer and burn some food on the barbecue. Fear not, here in store we have all the clothing you need to accompany these activities.

Over on our Inspirations page we’ve created our holiday planning guides, where you will find our curated selection of packing essentials for all types of vacations. Whether you’re planning a short city break, a heavy festival weekend or a family trip to the beach, we have it all covered. You will find a fine selection of essentials, from the luxury luggage of Globe-Trotter to the quality sunglasses from Sun Buddies.

We always think that to make the most of your holiday, you want the clothing you bring to be both comfortable and versatile. Our featured selection includes tried and tested pieces from Norse Projects, A.P.C., Our Legacy, Sunspel, Officine Generale and Universal Works. Keeping it simple with grooming products, we’ve delved into our range from the likes of Baxter of California, Marvis, Laboratory Perfume and Barbasol.

To get us in the mood, we headed over to the Artist Residence, a small, boutique hotel located just off the seafront in the historic Regency Square. With sea views and an eclectic aesthetic, it is the perfect place to stay for a weekend away here in Brighton. See below for our experience when we headed there earlier this month.

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Shop the full selection of our holiday planning guide over on our website now…

Norse Projects SS16 at Peggs & son

NORSE PROJECTS SS16

Norse Projects SS16 at Peggs & son

It is always with great excitement that we await each new Norse Projects’ collection. The Danish based label always deliver season after season and thankfully SS16 is no different. Taking some of their most iconic shapes, such as the Niels Tees, Aros Chinos and Anton Shirts, the new selection sees interesting use of material and colour that makes for a perfect summer wardrobe. Shown above is the Ryan Ripstop Jacket, a lightweight number that has been pared back for the coming months. Based around classic military jackets, it has features a shawl style collar and nylon construction for a contemporary look.

Norse Projects SS16 at Peggs & son

As well as more muted tones, Norse Projects have added splashes of colour to their latest range. The summer weight Aros chinos shown above come in a vivid botanical blue colourway and offer great contrast to the sober ecrus and greens that feature prominently throughout. This is only the first drop of the SS16 from Norse Projects, so be sure to check back to see the rest of the collection once it arrives here in store.

Shop Norse Projects either in store or over on our website by clicking here…

 

 

 

Scandinavian Style at Peggs & son.

SCANDINAVIAN STYLE AT PEGGS & SON

Scandinavian Style at Peggs & son.

Scandinavia has long been a centre for high quality, modern design. From architecture to art, furniture to textiles, this small area of Northern Europe punches well above its weight in the style stakes. We here at Peggs & son are big fans of the clothing from this region which is exemplified by flattering cuts and use of premium materials. Some of our favourite brands such as Norse Projects, Soulland, Our Legacy and Uniforms For The Dedicated all hail from the region, each with their own unique take on contemporary men’s clothing. We thought we would put a shoot together focusing on some key pieces of the season for your browsing pleasure. So carry on reading below for the latest in Scandinavian style at Peggs & son.

Scandinavian Style at Peggs & son.

With restaurants such as Noma and Amass, a vibrant art scene and picturesque city centre, Denmark’s Copenhagen is cultural and creative hub. Norse Projects, a brand who we have been stocking for many years, also happen to call it their home. Norse Projects have a clean, almost utilitarian approach to creating clothing. It is highly functional, well made, but with a distinct Scandinavian feel. Highlights include their winter accessories such as the Sigurd Scarf that has been made from an Italian virgin wool blend.

Scandinavian Style at Peggs & son.

We’re big fans of denim here at Peggs & son and for a unique and modern take on the humble jean, you can’t do much better than Sweden’s Nudie. We have a big range of styles here in store to cater for all tastes. Slim and straight, regular and tapered, washed or raw, we have you covered. All Nudie jeans are made from organic cotton and feature the instantly recognisable back pocket arcuate stitching.

Scandinavian Style at Peggs & son.

If there’s one thing that us British and the Scandinavian have in common, it’s the rain. Fortunately Swedish label Stutterheim have found a stylish way to combat the elements in the form of their Stockholm raincoat. Not made from fancy fabrics developed in a laboratory, instead founder Alexander Stutterheim looked to his grandfather’s wardrobe for inspiration. Cut from waxed cotton and featuring taped seams, the Stockholm is based around a classic fisherman’s style. Completely waterproof, it features a large adjustable hood, rivets on the slanted hip pockets and comes in a variety of different colourways.

Scandinavian Style at Peggs & son.

Finally in this Scandinavian special we look at the clothing from Soulland. Head designer Silas Adler takes in a range of influences when creating each new collection, but the clothing remains simple and understated in classic Scandinavian fashion. Wardrobe essentials are the brand’s main focus with contemporary updates on pieces such as long sleeve tees, hooded tops and turtle necks. Shown is the Miller Shirt, a multi patterned number that exudes Nordic cool.

Take a look at the selection of Scandinavian clothing we have here in store over on our website now…

Suicoke X Norse Projects sandals at Peggs & son.

SUICOKE X NORSE PROJECTS SANDALS

Suicoke X Norse Projects at Peggs & son.

When it comes to sandals, there are those who reach for a pair at the first sign of the sun’s summer rays, whilst others prefer to keep their feet underwraps all year round. However, if ever there were a pair to sway the latter group’s mind, the latest collaboration between Japanese label Suicoke and Copenhagen’s Norse Projects would surely be contenders.

Combining the comfort of pool sliders and doing away with the flimsiness of flips-flops, they come in a range of colourways, each with a subtle gridded patten. The sandals feature a high quality and durable Vibram sole complete with moulded footbed to offer superior support and grip. Pair this with padded, adjustable straps, these manage to balance comfort, breathability and style unlike any other sandal.

Suicoke X Norse Projects sandals at Peggs & son.Suicoke X Norse Projects sandals at Peggs & son.Suicoke X Norse Projects sandals at Peggs & son.

Take a look at the full Suicoke X Norse Projects collection either in store or over on our website.

Peggs & son, winter coats

DOWN FILLED JACKETS FOR WINTER

Peggs & son, winter coats

It’s cold. There’s no getting away from it. The mornings are bitter and then, as night approaches, the power of the already weakened winter sun fades and we are entombed in an even unkinder, darker world. Are we being too bleak, too miserable? Perhaps. But there is one way to remedy this seasonal affliction: a proper winter coat. As luck would have it, we have a big selection here in store.

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When winter coats are mentioned, large, hooded, down filled numbers often spring to mind. Their insulating properties and water resistant outer shells are the perfect solution to a wet and cold British winter. Based mostly around a classic parka style, they sit longer on the body and come in an array of different colourways.

Winter coats at Peggs & son, Canada Goose, CMMN, Spiewak, Norse Projects

One brand synonymous with down filled jackets is Canada Goose. Hailing somewhat unsurprisingly from Canada, they have been crafting exceptional outerwear since 1957. Part of the reason for their continued success is the quality of the down used to fill their jackets. Using a mixture of goose and duck down clusters, Canada Goose use different blends for each of their coats in order to strike the right balance between warmth, comfort and manoeuvrability.

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We have three styles from them in store, the Chateau jacket, the Chilliwack bomber and the Freestyle vest. Offering incredible levels of insulation to stave off the chilling effects of winter, they are all constructed using a mixture of down blends. The long body and premium goose down fill makes the Chateau jacket capable of withstanding temperatures as low as -25°C. For those who don’t need that level of protection, the Chilliwack and Freestyle are lighter in weight with slimmer cuts to increase manoeuvrability. Still filled with the finest down clusters, they offer more versatility and expand on the level of choice in the Canada Goose range.

Take a look at our full selection of winter coats over on the website…

 

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WINTER ESSENTIALS: KNITWEAR

Peggs & son Knitwear Norse Projects Gant Rugger SNS Herning Armor Lux

With a chill in the air, shortening days and frosty mornings, the time for knitwear is well and truly upon us. For many, the excuse to crack out their favourite woollen garment is one of the joys of the colder weather. In store we have plenty of different styles that range from rugged pure virgin wool offerings to more luxurious merino numbers. Whatever your taste, we have a knit here at Peggs & son to keep you warm over the coming months.

We have picked out our favourites of the season from four brands that approach the creation of knitwear in very different ways. The authentic offerings from S.N.S. Herning and Armor Lux have transcended their original purpose of keeping sailors warm on the open seas to become iconic in their own right. Norse Projects and Gant Rugger have gone for a modern and opulent approach using bold colours and patterns alongside materials such as alpaca to create their own contemporary takes on the humble knit.

Peggs & son Knitwear Norse Projects Gant Rugger SNS Herning Armor Lux Peggs & son Knitwear Norse Projects Gant Rugger SNS Herning Armor Lux

As the old adage goes, if it ain’t broke, don’t fix it. This statement could easily apply to the traditional knitwear of Danish label S.N.S. Herning. Founded in 1931 in the small town of Herning by Søren Nielsen Skyt, the company continue to produce exceptional knitwear using the famed bobble style that was pioneered all those years ago.

What sets their knits apart is more than just the bobble texture, it is the material used. S.N.S. Herning go to great lengths to source the finest pure new wool that is then woven on vintage machinery to create thick, robust garments. Take their iconic Fisherman knit, soft to the touch with the unmistakable bo bble texture, it features the colours of the sea and also has a fair bit of weight behind it. Holding it in your hands, you just know it will be warm, providing you with many years of protection from the cold weather.

Peggs & son Knitwear Norse Projects Gant Rugger SNS Herning Armor Lux Peggs & son Knitwear Norse Projects Gant Rugger SNS Herning Armor Lux

Norse Projects have two things in common with S.N.S. Herning: they hail from Denmark and create exceptional knitwear. Where their fellow compatriots are based in heritage and tradition, Norse Projects are slightly more contemporary, pushing forward with interesting use of material and style. 

For AW14 they have released a collection of bubble knits that have been crafted using extra fine merino wool. This material comes from, unsurprisingly, the Merino sheep and is considered one of the softest wools in the world. It is highly prized for its hand feel, compact fibres, ability to draw moisture away from the skin and fantastic warmth to weight ratio. All of this adds up to some top quality knitwear that when mixed with Norse Project’s eye for detail creates something unique, modern and distinctly Scandinavian.

Peggs & son Knitwear Norse Projects Gant Rugger SNS Herning Armor Lux charliegantmain1

Gant Rugger have a long history of creating clothing with a distinct American East Coast style. Blending the collegiate look with preppy influences, there is a gulf in aesthetic between their clothing and that of labels such as S.N.S. Herning. However different the appearance, the same dedication to quality underlines everything they do.

Gant Rugger’s approach utilises premium wool blends and mixes in modern cuts and traditional detailing to create something new and exciting. We are big fans of The Cable that is their take on the iconic Aran knit. Coming in the traditional off white ivory colourway, it is made using 100% wool and features a bold cable knit across the main body. This is a piece that encapsulates knitwear and for many is a wardrobe staple in the colder months. Throw on with a pair of jeans for a laid back, casual look.

Peggs & son Knitwear Norse Projects Gant Rugger SNS Herning Armor Lux Peggs & son Knitwear Norse Projects Gant Rugger SNS Herning Armor Lux

With a rich history dating back to 1938, Armor Lux has a tradition of creating clothes with a nautical theme with colours reminiscent of the sea. The company has a rich Gallic heritage and is based in Brittany. Producing many of their own materials within France, Armor Lux is famous for its Breton striped patterns that adorn a large number of their knits.

Another one of their trademarks is the use of branded buttons that fasten the shoulder opening. This is a relic from a by gone era when sailors needed an easy way to get their clothing on and off whilst it was wet. All of their Sailor sweaters have been crafted using pure virgin wool for a hardwearing, thick feel. So interweaved is Armor Lux within French culture that they produce the uniforms for the French police, post office workers and SNCF railway staff. For that unmistakable French style, you need not look much further than Armor Lux.

Take a look at our full range of knitwear including labels such as Officine Generale, Hentsch Man, Our Legacy, Folk and over on the website.