Category Archives: YMC




Summer sunglasses

Is there a more quintessential summer item than sunglasses? With the double benefit of making you look cool and protecting your eyes, every man needs a great pair. Fortunately here in store we have a wide selection to choose from.

Below we run through some of our favourite styles both classic and contemporary. First up we have Swedish label Sun Buddies (pink background) who are know for their quality acetate frames that reference iconic styles that they pair with unusual and bold colourways. Next is Le Specs, a label that despite their name hail from Australia (green/blue background). From classic aviators to riffs on wayfarers, their selection is perfect for those who value individuality.

A new brand to us here at Peggs & son is Ace & Tate (grey background). Based out of the Netherlands, they craft lightweight, highly wearable eyewear. The styles we have in store are updates on classics and we especially like the Monty with its pearly white frames. Last but not least we have YMC’s seasonal offerings (top image). Once again they have teamed up with Shoreditch based opticians Bridges & Brows to create refined offering. If you like classic, easy wearing shapes then be sure to take a look at their frames.

Summer sunglasses Summer sunglasses Summer sunglasses
Shop our full selection of sunglasses either in store or online now…




Once again we have teamed up with local Brighton menswear and lifestyle blogger Jake Story of Overdiluted to get his take on this season’s arrivals. Now that the sun is out, we took to the streets of our hometown to test some city summer looks. See more below…

There’s a distinct difference between summer style at home and what you might wear on holiday, which I feel is important to think about when it comes to buying for the current season. You don’t want a Club Tropicana style wardrobe going on when it’s 17 degrees and a bit overcast outside. Generally, we’re blessed with pretty good weather here in Brighton, but there’s always that sea breeze to contend with, which makes the straight up shorts and t-shirt look worth thinking twice about.

My rule of thumb for the summer is that when you wear shorts, opt for an extra layer or at least a long sleeve on your top half. Likewise, go for trousers that offer breathability and wear them with shorter sleeves. Sometimes, it’s even worth sizing up for t-shirts to get that extra bit of breathability along with a relaxed style… when the weather’s great, it’s all about feeling nice and comfortable.”


The Battenwear Coach Jacket is a real standout piece that’ll get wear all year round, it’s just so workable and easily layered. The CMMN Arthur Sweat I styled it with offers a nice pop of colour while the relaxed style ensures it never feels close or restricting on warmer days. I like this outfit because you could imagine it with an extra layer and some dark denim and boots for autumn/winter. That kind of longevity is always good, even YMC Sunglasses come in handy on those bright, winter days, so it’s worth trying to consider how things might work in colder climes.”




“Pairing the light and bright YMC Malick Shirt with the Stan Ray Painter Pant offers a nice way of keeping the colours interesting while still fairly subtle, which I think is helped by the simplicity of the Aquascutum Cullen Plain Tee underneath. I’m usually pretty muted with colour, but while summer’s here, you may as well make the most of it and use it as an opportunity to experiment a little.”




Of course, it’d be criminal not to talk about Brighton and summer without mentioning the beach. My final look is perfect for a lazy day down making the most of living right on the South Coast. Nothing crazy, just straight up gear that works well for laid back summer days, wherever they might be spent. I’m a big Armor Lux fan for the quality and price they offer and the summer variant of their Sailor Shirt is the perfect lightweight tee you’ll get loads of wear out of. The showstopper is the Porter – Yoshida Helmet Bag. It’s got that statement vibe you’d expect from Porter but still simple enough for the practicality of a day at the beach. Carrying your suncream and frisbee never looked so good.”


Many thanks to Jake for taking the time to put this shoot together. If you haven’t already, be sure to take a look at his Overdiluted blog. You can shop all the clothing and accessories featured in this look either in store or over on the website now.




Summer trends come and summer trends go, but one that sticks around season after season is pastel shades. Easy to wear and providing a much welcome alternative to dark winter hues, we’re reaching for light blues, washed pinks and faded violets to add a touch of colour to our wardrobe. To celebrate the mercurial arrival of the sun, we took some of our top pastel picks down to Hove’s famous beach huts for a washed out editorial.

A particular standout piece for us this season has to be the Osvald Check Shirt from masters of Danish minimalism, Norse Projects. Cut from 100% brushed cotton, it comes in a subtle light blue check pattern throughout. Despite formal features such as the button down collar and open chest pocket it still manages to retain a relaxed feel, a style that Norse have made their own over the years. Sticking with the check, we’re also big fans of the 19th Century BD Shirt from New York’s Engineered Garments. Cut in the Garment District of downtown Manhattan, its subdued selection of colours make the perfect match for a summer’s day.

The humble tee is perhaps the most quintessential summer item. In store we have a strong selection from the likes Folk and visvim, but some of the pastel hued highlights are from British labels YMC and MHL by Margaret Howell. Both the Wild Ones and Matelot offer a great alternative to dominating colours such as navy and black and work great with a range of outfits. For something a bit bolder, try the Box L/S Tee from Our Legacy that comes in a lilac colourway.

As summer can be unpredictable, especially on the Brighton seafront, it’s always wise to bring a couple of layers in case the weather turns. A standout piece for us is the Brody Jacket from CMMN. Based around a Type III, the Swedish label have reinterpreted the workwear classic by kitting it out in pink and giving the body a boxier feel.


You can see our full selection of pastel shades over on our website now.





There’s no summer holiday quite like a British holiday. With the grey skies and cold months all but a distant memory, it’s finally that time of year to crack out the shorts and sandals, drink copious amounts of cold beer and burn some food on the barbecue. Fear not, here in store we have all the clothing you need to accompany these activities.

Over on our Inspirations page we’ve created our holiday planning guides, where you will find our curated selection of packing essentials for all types of vacations. Whether you’re planning a short city break, a heavy festival weekend or a family trip to the beach, we have it all covered. You will find a fine selection of essentials, from the luxury luggage of Globe-Trotter to the quality sunglasses from Sun Buddies.

We always think that to make the most of your holiday, you want the clothing you bring to be both comfortable and versatile. Our featured selection includes tried and tested pieces from Norse Projects, A.P.C., Our Legacy, Sunspel, Officine Generale and Universal Works. Keeping it simple with grooming products, we’ve delved into our range from the likes of Baxter of California, Marvis, Laboratory Perfume and Barbasol.

To get us in the mood, we headed over to the Artist Residence, a small, boutique hotel located just off the seafront in the historic Regency Square. With sea views and an eclectic aesthetic, it is the perfect place to stay for a weekend away here in Brighton. See below for our experience when we headed there earlier this month.



Shop the full selection of our holiday planning guide over on our website now…

YMC interview with Fraser Moss at Peggs & son.


YMC interview with Fraser Moss at Peggs & son.

We here at Peggs & son are big fans of YMC. We have been stocking the London based label’s collections every season for the past 16 years. That’s a long time in the world of menswear. YMC are now approaching their 20th anniversary so we thought it a great time to have a sit down with our good friend Fraser Moss, co-founder and head designer at YMC, to discuss the past, present and future of the label. It’s a bit of a long one, so grab a cup of tea, get comfy and read on…


I’m guessing you’ve known Ian (owner of Peggs & son) for quite a while now?

Well, he was one of the first guys to stick with us at the beginning when he had Minky. I’ve probably known him nearly 20 years.


So, you have an anniversary coming up, when does YMC celebrate its 20th birthday? 

I think we started with a winter collection, so it will have 20 years of wholesale this July. But Jimmy Collins (YMC co-founder) and I actually created the idea of YMC the year before.


What was the original idea for YMC?

At the time I was very disillusioned with fashion. We had just come out of the whole Seattle thing and I’d gone a bit anti-fashion in the late 80s to early 90s. It was run by big Italian labels, all about heavily branded clothing. On the other side it was all about skatewear, again, very heavily branded but a bit too street. I wanted to bring in some sophistication to wearable clothing and take a European edge, to move away from an American look that had come through skate and hip-hop and brands like Ralph Lauren. We wanted to create something more pared back, minimalist and utilitarian.

YMC interview with Fraser Moss at Peggs & son.

It’s a big step from thinking about creating clothes to actually doing it, how did you go about doing so?

All I had were the ideas and Jimmy Collins, my business partner, managed to get friends of his to finance it for a small share of the business. In those days you didn’t need as much as you need today. We had the concept, and with the small investment we managed to scrape together enough to create the collection. I had worked for Vivienne Westwood for five years previously and a lot of my friends at the time were setting up magazines like Dazed & Confused or working for i:D and The Face. Through these guys I pulled in a lot of favours for them to sort of back our brand. And they did and it was amazing because they helped introduce us to new markets.


The initial collections, were the fully-fledged?

The concept, the idea was fully fledged, but the execution wasn’t. If I look back at our very first collection, I’m still proud of it and would still stand by it from a conceptual point of view, the idea we were trying to purvey. But from a functional point of view, not so much. We were naive and learning as we went.

Our very first season we were doing lettered jumpers, you see that a lot of that now, but we started that on vintage sweatshirts with flock lettering. A lot of what we did then is still relevant to what we do now. I wouldn’t say we’ve changed that much, we still stick to our core values. The whole name came from Raymond Loewy, he was doing a speech to Russian students and his catchphrase was ‘you must create’. That really summed up my ideas. I came from a generation where we were a bit more DIY and we kind of found our own looks. That what the message I was trying to put across: it’s up to you to find your own look. We can give you basic staples but we want you to wear and embellish them how you want.

YMC interview with Fraser Moss at Peggs & son.

Was there always a passion for designing clothes?

When I was younger, I was really into music and through that I discovered fashion. My love for Vivienne Westwood, from a design a point of view, was when Bow Wow Wow wore her pirate collection and they looked amazing. That was the moment I realised that you can really use clothes to express yourself. I’d never really thought of it that way before and that came from Vivienne Westwood. She was so relevant in the 70s and 80s, highly conceptual and pushing boundaries. I wouldn’t of started YMC without that attitude.


20 years a long time, what do you think has helped the longevity?

I think having integrity, I hope, trying to be honest and never knowingly taking from anywhere else. I’m not hugely interested in what other people are doing. I also think that there’s still a hunger, there is still a job to be finished.


And you think people relate to this honesty?

Well, hopefully we never come across as being elitist, because it’s easy to get carried away in this business. It is easy to get caught up in the bullshit of fashion shows and press, so it’s important that you don’t. I just treat fashion shows like a dream day, it happens and then the next day it’s all back to normal. I’m not really part of that world apart from that one day.


For a lot of guys, the concept of a catwalk show is so utterly alien to them, do you begrudgingly accept that aspect of it?

I accept that it is something that I have to do. When we first started I was against it and managed to resist doing any for 16 years. Now it is expected of you as a brand, something you have to do in order to reach a global audience. But all the same, it goes against my principles, it doesn’t sit comfortably with me.


When you’re designing a collection, do you have a particular guy in mind?

I design for myself, which is quite selfish. It started as more of a need for clothing that I couldn’t find myself. Which I guess is even more selfish! As I’ve become older, there are other people who inspire me. Friends that I tend to look at for inspiration, people who are like-minded.


Is it just you designing the collections?

In menswear I’m the sole designer, designing 120 pieces a season, including footwear and accessories, but I’m aware of trying not to be a jack of all trades. If you spread yourself too thinly you cannot give an item love. I try not to look back, although maybe I should, it would make life easier! I carry a sketchpad with me at all times and when I get an idea I scribble it down. It’s a bit of a mess, but somehow it all pieces together. I started the womenswear, but now the talented Julie Eilenberger heads that up, she’s much better at it than I am!

YMC interview with Fraser Moss at Peggs & son.

One thing that has always stood out about YMC for us is the use of fabric. How much importance do you place on sourcing the right materials?

They are very important to us. Sometimes the way to make a garment more interesting is through the fabric and the detailing, because at the end of the day, menswear tends to be about the classics. I know that’s an obvious thing to say. But we take our time with it, visit lots of manufacturers, collect a lot of vintage fabrics, and research their origins thoroughly. Often I focus on historical prints but twist them for modern times. I source them from everywhere, using everything from interior fabrics to feed sacks from the American depression.


Where do you see YMC in the next 20 years? Any grand plans?

Well ill just be happy to be alive! It’s a bit of a miracle to make it this far. We’ve been very lucky and I feel privileged to have survived this long. We would like to expand retail past our two London stores and outside of the UK as well.


Menswear has obviously changed a lot in the last two decades, how hard do you think it would be to start something like YMC now?

I think that without serious backing, and without a real individual angle to what you are trying to create, it would be really difficult. When we started it was to do with great timing. It was just at the point where the whole world was looking at Britain. This was the time of New Labour, Britpop, Young British Artists and ultimately people were looking for British clothing such as us, 6876 and Maharishi. It was a bit of luck and I don’t want to put people off starting anything, but the world is a lot more corporate. If you don’t know your onions, I wouldn’t bother. The customer is much more educated. You need an edge to set you apart, you’ve got to be saying something different.

YMC interview with Fraser Moss at Peggs & son.

LC:M, you were there this year, how was that?

Well, erm. What can I say, it was a dream-like day! This year we thought we would change things up a little and created a kind of prog/space/rock/middle eastern psych show called the Parallelogram, featuring the members of the Brighton based band, Toy. They created this 10-minute piece of music that built up to a mad Moog crescendo. It worked really well. The collections I design tend to take influence from music, it plays a huge part in my life, so to blend the two made sense.


So do you prefer something different to the typical catwalk show?

Well I think it adds something, it shows more about what you stand for and what you’re about. It helps the person who doesn’t really know YMC, it’s like a window into our world really. At the end of the day, we are a clothing brand, but behind that there’s more to us than just clothes, my loves aren’t solely clothing, in fact music is much more important to me. We would like to showcase the things that inform us and make us who we are as a label.

YMC interview with Fraser Moss at Peggs & son.

Does that mean that this season at LC:M the show is going to be more like live band experience?

We’re not actually going to do a traditional catwalk, we are going to do more of an event where we take a space. It’s going to be over an hour rather than 10 minutes on a catwalk that way people can be a bit closer to the clothing, touch it and see it in a better light. Although I may contradict myself and go back to it at a later time! To me catwalks can seem a little elitist, so anything to break the status quo is a good thing. After all we rely on people to buy our clothes, so why try and exclude them?


Huge thanks to Fraser for taking the time to do this interview. You can see the latest YMC collection by clicking here…





YMC at Peggs & son.

The newest additions to the YMC collection are now in store. As well as chunky knits there are a series of ska inspired tees, shirts and sweats. One of our favourite pieces from this season however is the Lazer Cut jacket. This is somewhere between a coat and an overshirt and will be perfect once the temperature drops and the evenings start to get that little bit colder.

YMC at Peggs & son.

YMC also love to use bold imagery which is evident in this white tee. The classic horror movie look works really well. As well as the aesthetics, the tee is made from 100% organic ring spun cotton and the shoulder seams are reinforced for durability.

YMC at Peggs & son.

This checked little beauty, catchily named the Checkered tee, clearly takes inspiration from the fashion surrounding ska, punk and 2tone music. The fine print is an unusual one but under the skilled hands of YMC works really well. It has a regular fit and is made using 100% cotton.

To see the rest of the YMC collection, head on over to the online store.



Autumn/Winter 2013 at Peggs & son.

Welcome to Autumn/Winter 2013 at Peggs & son.

The new season is upon us and it’s shaping up to be something a little bit special. Alongside more familiar labels such as Our Legacy and APC, we will be bringing new brands to our eclectic selection. From technical outerwear to traditionally made English workwear, we have it covered. Nowhere else will you find the futuristic fabrics of Arc’teryx Veilance sat alongside the stunning replica jackets of Eastman.

Our first drop of products has already landed and we have new collections from YMC, Folk, Our Legacy, APC, Woolrich, Grenson, Oliver Spencer, Obey, Bellerose, LVC and many more in store and online. New labels are arriving daily from designers all over the world. So, if you like clean, modern styles from Scandinavia, rugged clothing from America, attention to detail from Japan or craftsmanship from England, we’re sure that we have something in store you will love.

Head on over to our online store to check the latest collection.


So, the blog is back after an extended hiatus. It has been a long, gruelling winter at the coal face but we have come out the other side bright-eyed and ready to take the Spring/Summer ’13 collections by the proverbial horns. We are proud to once again bring Brighton and beyond all the latest menswear collections and hope you feel likewise. It’s good to be back.

The heady world of fashion doesn’t feel the cold, it doesn’t have the wind whipping in its face, it doesn’t care for cold February mornings nor dark, melancholic nights; as far as fashion is concerned, now is the start of the Spring/Summer season and as such, the vibrancy of colour, shorter sleeves and lighter fabrics are arriving in store quicker than we can say new season.

We are pleased once again to be stocking long-term favourites and staple brands including Norse Projects, YMC and Oliver Spencer while at the same juncture introducing up-and-coming newbies such as Swedish brand Soulland, the salubrious Stone Island Shadow Project and the incredible Mr. Hare and his footwear made for the discerning gent.

We hope you love the collections as much as we do and look forward to seeing you in store and perusing our website over the coming months. The clothes are here, now roll on summer.

Time for a scarf

To the guy I saw strolling down the street in shorts and t-shirt yesterday, please pop in to see us because we need to sort out your winter attire; for the rest of you, I’m sure jeans and jumpers are already a staple part of your wardrobe and while we are always happy to help you add to your array of clothing, we know what you need right now is a decent scarf to go with your existing clobber.

If any item of clothing helps to ward off the deep chill of winter and the months of biting cold that lie ahead, look no further than the trusty old scarf. Tie a nice big knot, zip up the jacket, get your head down and venture into the wilds of a British winter.

Be careful not to walk past Peggs & son mind.

Hats on

We hate to harp on about the winter and the inevitable cold snap – we’re not your mother we know that – but with nearly all our amazing winter wear now in store and online (there’s still a few brands still to touch down) now is definitely the time to start thinking about accessorising that winter coat with some decent head gear.

And what a great selection we have, even if we do say so ourselves. From HUF to Norse, YMC to Universal Works and Armor Lux, Obey and Folk, we really have got the market cornered when it comes to the good old winter beanie.