A.P.C. was launched in 1988 by designer Jean Touitou and stands for Atelier de Production et de Crèation (“The creation and production of clothing”). A.P.C. is famed for their particular brand of understated cool. Using a blend of high quality fabrics, subtle styling and over 25 years of design experience they have been able to piece together some genuine modern classics.
This season we have selectively chosen a range of products from A.P.C.’s extensive SS12 catalogue, these include a mix of shirting including modern and classic cuts, summer weight chinos, rucksacks, fine gauge 100% wool crew neck knits, a range of individually styled t-shirts and of course a couple of their denim shapes made from some of the finest Japanese Selvage denim.
The collection is available online here now, but if you find yourself down in Brighton this summer drop into the store and see the collection first hand.