Tag Archives: norse



Peggs & son Norse Projects Willum Down Jacket Ember and Benno Block Shirt Black

With the winter months drawing in, it’s refreshing to have something in your wardrobe with a bit of colour and pattern to it and the latest offerings from Norse Projects and Rockwell can certainly liven up a drab day. We thought it a good time to put some looks together to show that winter isn’t all about grey and navy, you can still keep warm and inject a little variety into your outfit.

Peggs & son Norse Projects Willum Down Jacket Ember and Rockwell Catch of the Day Shirt

First up we have the Willum Down Jacket in Ember from Norse Projects. Filled with high quality goose down, this long bodied coat with adjustable hood is ideal at offering protection against the elements. The colourful exterior comes in a vivid red colourway and the Willum is fastened with a YKK zip and popper sealed storm flap. The front contains two pockets, which have dual functionality, and there is a further zipped pocket inside.

Peggs & son Norse Projects Benno Block Shirt Black

Also from Norse Projects we have the ever popular Benno Block shirt. This version comes in two colourways, black (as shown here) and Shitake. Based around the same design, both Bennos are made from thick brushed cotton and have a workwear feel to them with their two box pleated chest pockets. It is the heavy material used in construction combined with the bold block look that makes this shirt a real winter winner.

Peggs & son Rockwell Catch of the Day Shirt and Bucket Hat

Finally we have a new label to our rails, Rockwell, the creation of Amsterdam based illustrator Parra. His clothes are streetwear based and utilise his bold and colourful illustrations to great effect. Here we have the Catch of the Day shirt and bucket hat. The shirt is made from 100% soft brushed cotton and has a nice thickness to it and the bucket hat brings a touch of Madchester to proceedings. Both items feature a monotone design that although subtle still adds a touch of intrigue to an outfit thanks to the lively pattern.

To shop Norse Projects and Rockwell, please head on over to our store where the winter SALE is going strong. Many thanks to Kieran and Lily from the The Level for the photographs.


Gloves, hats and scarves at Peggs & son.From the unmistakable Gallic styles of Armor Lux to the refined Scandinavian simplicity of Norse Projects, we have plenty of insulating accessories to help keep you warm over the coming months. And whilst a good coat and shoe combo can help keep your body and feet warm, gloves, hats and scarves are all equally important. As they say, a chain is only as strong as its weakest link.

Gloves, hats and scarves at Peggs & son.

Gloves, hats and scarves at Peggs & son.For a smart and sophisticated look, try pairing the Oliver Spencer Biking gloves with a luxury silk scarf from Scottish label Crombie. If you fancy a modern twist on traditional British style, an MHL by Margaret Howell scarf works really well with the offerings from Universal Works and Folk. Below we have compiled a few looks that utilise our favourite winter accessories of the season so take a browse for some inspiration.

Gloves, hats and scarves at Peggs & son.

Gloves, hats and scarves at Peggs & son.
Hats, gloves and scarves also make great gift ideas and don’t forget that we are offering FREE standard UK shipping on all orders, no matter how much you spend. So if you see something you like, you won’t pay a penny extra to get it delivered.


Christmas Gift Ideas #1 at Peggs & son.

Christmas, love it or loathe it, is just around the corner and to help you out with your present buying this year we have compiled a collection of some great gift ideas. So sit back, take a browse and the last minute, Christmas Eve dash round the shops will be but a distant memory. On show here we have winter accessories from Norse Projects such as the amazing Hestra Ivar gloves or the Merino Top beanies, luxury silk scarves from Crombie, backpacks from Japanese maestros Master-piece, Common Projects trainers and much more.

We are also offering FREE UK standard shipping on all orders, so no matter how much you spend, you won’t pay a penny extra for delivery. Take a look at our gift section over on our website.




Norse Projects at Peggs & son.

The Danish Invasion

The new Norse Projects collection carries on their unique take on streetwear and features a range of wardrobe staples such as the classic Anton Oxford shirt, iconic Niels tee and seminal Ketel sweat. However, it is the knitwear that they have really gone to town with for this season. These are products crafted using luxurious materials, such as extra fine merino wool, that are designed to take on the perils of the winter weather.

Soulland at Peggs & son.

Last season was our first taste of Soulland and we loved their interesting take on classic pieces of menswear. For AW13, Soulland have taken inspiration from mid-twentieth century Japanese baseball. They studied the traditions and cultural significance of the game and the strong imagery they discovered perfectly compliments Soulland’s approach to clothing. We particularly like their range of Oxford shirts, each with bold prints and embroidered lettering.

Head on over to the online store to check out the full Norse Projects and Soulland collections as well as the rest of out latest stock.


Norse Projects at Peggs & son.

The new Norse Projects collection has arrived in store. This drop has been eagerly awaited by many and it doesn’t disappoint. With a selection of old favourites mixed with some new items, the functional style of the Danish label shines through. We met up with our friends over at bythelevel.com to shoot some pieces in the sunny streets of Brighton.

Norse Projects at Peggs & son.

On show here we have the classic Anton Oxford shirt in white which is simple bit of shirting that has been executed perfectly by the guys from Copenhagen. The usual details associated with Oxford shirts are present such as the button down collar and chest pocket, just with a laid back edge that Norse Projects have become synonymous with.

The selection of 5 panels that Norse Projects release every season have got a bit of an update for autumn/winter. Coming covered in wool, these will definitely keep you warm in the colder weather. Still present are the vent holes on the side, adjustable back strap and flat brim.

Norse Projects at Peggs & son.

The Niels tee is another iconic bit of clothing from Norse. The material is always high quality, the colourways bright and vivid and the fit, in our opinion, is close to perfection. The Ketel sweat in grey melange is a garment that is designed to relax in. The Norse logo across the chest is raised and textured which when paired with the raglan sleeves and V stitching on the neck gives the Ketel a slight sportswear edge.

To check the rest of the Norse Projects collection, head on over to the online store.

Many thanks to bythelevel.com as well for the photographs, check their website for fashion photography from the streets of Brighton.

April Showers


Mighty Mac – Aro Turn Coat

The recent sun has been replaced by rain over the last week and we have quite enjoyed it. After all, we love England and its seasons, though it has felt a little like Manchester with all the dampness. Silver linings though, it has given us a chance to bust out our raincoats. If you are ill prepared for this weather, check out the selection we have put together for you below: a nifty mix of technical waterproofs, heritage shapes and a rainbow array of colours.


Norse Projects x Elka


P.A.M -Bounce Spray Jacket


Folk – Rainmac


Patagonia – Torrent Shell