Scandinavia has long been a centre for design, creativity and craftsmanship. Renowned for a minimalist and functional aesthetic, these ideals have given birth to a new wave of menswear designers who have taken the region's design ethos as inspiration for their clothing.
Another reason for the recent surge in popularity of Scandinavian clothing is down to the fact that it meets the demands of men's wardrobe needs. A lot of guys don’t want things to be too fussy or over styled; they want to wake up and throw something on that looks good. The clothing from the Scandinavian brands we have in store epitomise this clean, refined and easy wearing approach.