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    With a long history of quality denim manufacture, Japanese based label, Full Count have been crafting exceptional jeans for well over 20 years. Still made in Okayama, a city in the western part of the country, Full Count were early pioneers of using Zimbabwean cotton in their denim. Picked by hand in yearly cycles, this cotton is not only organic, but has a superior finish reminiscent of vintage Levi’s from the late 1940s. This is, in part, thanks to the hot African climate producing strong, long, lustrous cotton fibres, perfect for raw selvedge denim. 

    Full Count

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