Starting life as an idea over a few beers at a local pub, Good Measure was borne out of a ‘we can do that better ourselves’ approach. Taking everything that they loved about simple, comfy sweatshirts, the guys from Good Measure set about sourcing the finest materials to craft that most essential of wardrobe staples.
Constructed using cotton, the yarn has been knitted making the material thicker, softer and denser. All this leads to a sweat that is supremely comfortable that will age wonderfully with wear. All the sweats have been made in England and finished by skilled workers at a factory in Lancashire ensuring the utmost attention to detail.