Introducing Atlantic Coastal Supplies for AW25
Laid-back essentials from the Cornish coast.
New for AW25, we're pleased to welcome Atlantic Coastal Supplies to the Peggs & son collection - a brand rooted in the surf-soaked headlands and creative energy of St Ives, Cornwall.
Drawing inspiration from 1960s surf culture, traditional British craftsmanship, and the unpredictable rhythms of life by the sea, Atlantic Coastal Supplies creates quietly brilliant gear designed for the coast, but equally at home wherever you take it. Their focus is on functionality, durability, and a timeless aesthetic, with an emphasis on heavyweight cottons, hardy canvas, and subtle detailing.
For our first season with them, we’ve kept things classic. The Standard Tee is a sturdy everyday layer in White, Navy, and a standout Cobalt - all cut from heavyweight cotton jersey with a relaxed fit and no fuss. The Mackerel Tee, meanwhile, adds a tongue-in-cheek twist with a hand-drawn fish graphic nodding to Cornwall’s fishing heritage.
Accessories-wise, it’s all about utility with a hint of play. The Standard Cap and Mackerel Cap (available in Navy, Cobalt, and a brilliant camo print) offer practical sun protection with vintage flair, while the Beach Bag - in bold Yellow or classic Navy is big enough to swallow towels, snacks, a beer or two, and whatever else a day outdoors demands. Rounding things off is the Beach Games Blanket, a navy ripstop-backed throw perfect for impromptu picnics, windbreaks, or keeping the sand off your sandwiches.
We like Atlantic Coastal Supplies because it feels honest. It’s not trying to reinvent the wheel - just making straightforward, good-looking kit for people who love the coast. Whether you’re pulling on a tee after a cold swim or slinging the beach bag in the boot of the car, this is gear that fits into life without shouting about it. Browse the collection online or in-store now, and stay tuned, there’s more to come.
