Norse Projects for Peggs & son.

For AW25, we’re pleased to introduce a small but considered collaboration with long-time favourites Norse Projects: the Peggs & son x Norse Projects Espevik Oversized Shirt in Walnut. No overblown backstory, no unnecessary reinvention - just a shirt we genuinely rate and one that continues to be one of the strongest fits in our roster.

The Espevik has always been a standout for its relaxed, easy silhouette and subtle textured stripe. For this collaboration, we kept things simple and focused on what already works: a warm, neutral tone, a soft drape, and that signature Norse balance of Scandinavian minimalism and everyday wearability.

To mark the release, we created a short visual piece centred around the shirt’s defining detail - its woven stripe. The film begins tightly framed on an artist painting a set of repeating lines onto canvas. As the camera slowly pulls back, the scene widens to reveal the artist and his small audience, each wearing the Espevik. The painting becomes an echo of the garment itself, a quiet nod to pattern, repetition and the small design choices that make a piece worth returning to season after season.

The result is a shirt that fits effortlessly into the AW25 collection: understated, versatile, and built to be worn often.