NN07 at Peggs & son., Clothing Without Borders
NN07 has been making clothing without borders since 2007. Founded in Copenhagen by Victor Lindh and Ulrik Pedersen, the brand was built on the idea that personality matters more than nationality. It all started with a trip to Tokyo where the two friends flew out shortly after founding the brand. They were searching for inspiration without a fixed destination, and that outward looking approach has shaped every collection since. From their very first product, the Simon 1000 Chino, NN07 has created progressive, versatile men's clothing and we've loved being part of that journey here at Peggs & son.
We first discovered NN07 while placing our orders during fashion week and instantly understood why they’d become a favourite amongst those in the know. We've been stocking them ever since, watching the brand grow from a Scandinavian favourite into a genuinely global label, with flagship stores in Copenhagen, Paris, New York and London. The Gael Jacket has become one of those pieces customers ask about by name, and while The Bear introduced it to a much wider audience, we'd been recommending it long before Carmy made it famous.
The brand’s philosophy is no over designed pieces, no strict adherence to Scandinavian stereotypes, just honest clothing that works everywhere. Every item is about thoughtful cuts, clean lines, and quality fabrics. They’re versatile enough to carry you from Copenhagen streets to your local office in Brighton.
Premium fabrics, mostly from Italy, paired with natural fibres like merino wool, cotton, and linen, ensure clothes that last. Over the years, we’ve seen customers discover NN07 for the first time and then build wardrobes around the pieces. That attention to fit, fabric, and versatility is why NN07 remains a brand worth following.
“NN07 create huge collections - we pick the perfect edit." - Ian, Peggs & son.
Essential NN07: The Pieces That Define the Brand
NN07’s appeal lies in its versatility, attention to detail, and understated style. Across shirting, knitwear, trousers, and outerwear, every piece balances quality fabrics with everyday wearability. Here’s a guide to some of our favourites arriving for the season.
NN07 Shirts
NN07 shirts are clean, tailored, and designed to work in multiple contexts, from smart-casual office days to weekend layering. The NN07 Dean, available in Desert Khaki, Sea Spray, and Blue Quartz, is a classic long sleeve with subtle detailing. The NN07 Enzo, in Clay Stripe and Oat Stripe, is relaxed yet sharp, with lightweight fabrics ideal for layering or summer days. The NN07 Freddy Overshirt sits perfectly between shirt and jacket and is probably the piece we recommend most to customers new to the brand . It is perfect for throwing over a tee, layering under a jacket in winter, or wearing on its own on milder days. And finally the NN07 Colby is a button down style with understated character, great for office or casual wear.
NN07 Trousers & Shorts
NN07 craft trousers and shorts that combine clean tailoring with casual wearability. The NN07 Kay are a super relaxed pair of straight leg trousers that can be dressed up or down. The NN07 Bill Chino is a firm shop favourite and has been for many years, we love the regular fit with a slight taper, and it's usually the first trouser we point people toward. The colourways span the working week and the weekend, and it holds its shape well. If you are after relaxed, easy summer shorts then look no further than the NN07 Holiday and NN07 Gregor shorts.
NN07 Outerwear & Mid Layers
Functional pieces with refined proportions and considered details, ideal for layering or standalone wear. The NN07 Virgil Zip is a mid layer with just enough structure to wear on its own, and slim enough to layer cleanly under the NN07 Gael or NN07 Blake Coat when the temperature drops. The NN07 Reed is a soft, comfortable mid layer that balances warmth with mobility. Finally, the NN07 Petrus is a lightweight outerwear piece with classic NN07 clean lines, perfect for transitional weather.
Clothing Without Borders: Understanding NN07’s “No Nationality” Philosophy
NN07 was founded on the simple but powerful idea that style should reflect personality, not geography. NN07 stands for No Nationality 2007 - and “No Nationality” isn’t just a tagline, it’s a way of thinking about clothing that crosses borders and transcends fashion clichés. It's a philosophy we've always found easy to get behind here at Peggs & son.
The philosophy is clear: clothes should work everywhere, from Copenhagen to New York, Tokyo to London, or right here in Brighton. You won’t find rigid Scandinavian minimalism, instead NN07 mixes global influences, from Japanese tailoring precision to American workwear practicality, creating pieces that feel modern and versatile.
This approach shapes everything the brand does. Cuts are thoughtful, details are subtle, and fabrics are chosen for durability and wearability. It’s about creating wardrobe staples that are adaptable to different climates, lifestyles, and personal styles.
In practice, this means a shirt that layers seamlessly under a sweater, an overshirt that doubles as a lightweight jacket, or a pair of chinos that work in the office and on weekends. Every item reflects NN07’s commitment to functionality, quality, and individuality.
“The Danish have a very particular design language which resonates with us here at Peggs & son. The clean lines and functionality are a great fit for the British lifestyle” - Ian, Peggs & son.
Understanding NN07 Fabrics & Materials
NN07 Italian Fabrics
Most NN07 pieces use premium Italian fabrics, chosen for durability, hand-feel, and consistent colour. Italian mills have a long tradition of producing cloth that improves with wear rather than deteriorating and you notice it most in pieces like the Gael Jacket, where the yarn-dyed wool develops character over time. It's one of the reasons NN07 clothing holds its value and its shape in a way that cheaper alternatives don't.
NN07 Natural Materials
Cotton, linen, merino wool, and cashmere form the backbone of the NN07 collection, prioritising breathability, softness, and environmental responsibility. The merino wool in the Ted Knit is noticeably softer than synthetic alternatives at the same price point. Linen pieces are chosen for weight and drape rather than just thread count. Nothing in the collection relies on synthetics where a natural fibre will do the job better.
NN07 Sustainable Practices
NN07 sources fabrics and works with manufacturing partners in Europe, primarily Italy and Portugal, who share their focus on ethical production and reducing environmental impact. The brand has committed to eliminating single-use plastics from packaging and is working toward net-zero emissions by 2050. For a brand built on making clothes that last, sustainability isn't a bolt-on, it's built into how they source and manufacture from the start.
The Gael Jacket & The Bear: A Cultural Moment Without the Hype
In 2022, NN07 gained a wider spotlight when Jeremy Allen White wore the NN07 Gael Jacket, in brown check, in Season 1 of The Bear. Searches for the jacket skyrocketed overnight, and we noticed the shift in demand almost immediately with customers coming in asking for it by name who had never heard of NN07 before.
While the media attention was significant, the jacket's appeal comes from much more than a TV appearance. The Gael embodies NN07's philosophy, with functional patch pockets, a slightly boxy fit and rugged, tactile fabric that works across seasons and outfits. On fit, we find it runs true to size for most, but if you're planning to layer knitwear underneath, it's worth sizing up, especially if you are between sizes.
The Gael is a perfect example of how NN07 combines style and substance, a jacket that’s as wearable in your local streets as it is on screen. We like to think of it as a gateway piece. People discover NN07 through the Gael, then explore a broader wardrobe built around the brand’s quality fabrics, considered cuts, and versatility.
In short, The Bear introduced more people to NN07, but the brand’s depth, thoughtful design, and everyday wearability have been building since 2007 and will continue long after the spotlight moves on.
NN07 Smart-Casual Office
Pair the NN07 Bill Chino with a Ted Knit and clean sneakers for a polished but relaxed look. The taper on the Bill keeps it smart without feeling formal, and the Ted's fine-gauge knit sits neatly underneath a jacket if the day requires it. Add an NN07 Freddy Overshirt as a lightweight layer if needed.
NN07 Weekend Relaxed
Throw on an NN07 Freddy Overshirt over a t-shirt and a pair of NN07 Gregor Shorts or Kay Trousers for an easy weekend look. The Freddy does the heavy lifting here as it adds enough structure to look considered without any effort.
NN07 Layered Autumn
An NN07 Gael Jacket over your knitwear or shirt creates warmth without bulk and maintains clean lines. The slightly boxy fit gives you enough room to layer comfortably underneath without the jacket losing its shape.
NN07 Winter Smart
For colder days, an NN07 Blake Coat over tailored trousers and knitwear balances practicality with elegance. The Blake's clean proportions work over almost anything underneath. Keep it simple and let the coat do the work.
NN07 Transitional Spring
NN07 Enzo Shirts and Bill Chinos are perfect for mild temperatures, letting you move comfortably from work to weekends. Linen at this weight doesn't crease badly enough to matter and breathes well enough to carry you through warmer office days.
Shop NN07 at Peggs & Son
Over the years, we’ve built a curated NN07 selection that reflects the brand’s philosophy: versatile, quality-led, and effortlessly wearable. From everyday shirts and knitwear to jackets and trousers, there’s a piece for every moment.
FAQ: Everything You Need to Know About NN07
What does NN07 stand for?
NN07 stands for “No Nationality 2007,” reflecting the brand’s belief in designing clothes for personality rather than geography, and their founding year.
Where is NN07 made?
NN07 is primarily manufactured in Italy and Portugal, using ethical production practices and high quality European fabrics.
Who founded NN07?
The brand was founded in Copenhagen in 2007 by Victor Lindh and Ulrik Pedersen.
What jacket did Jeremy Allen White wear in The Bear?
The Gael Jacket, in brown check, is NN07’s most recognised piece thanks to its appearance in Season 1.
How does NN07 fit?
NN07 designs for a relaxed yet considered fit. Shirts and overshirts offer room for layering, while trousers and chinos have a tailored, versatile cut.
Is NN07 true to size?
Yes, NN07 sizing is consistent, though we recommend consulting our size guide if you’re between sizes.
What is NN07 known for?
The brand is recognised for quality fabrics, thoughtful design, and versatile wardrobe staples.
Where can I buy NN07 in Brighton?
Peggs & son. stocks a curated selection of NN07, with in store and online availability.
What is the Gael Jacket?
A structured, slightly cropped chore jacket with patch pockets, available in multiple fabrics and made for layering across seasons.
What is the NN07 Bill Chino?
The NN07 Bill Chino is the brand's signature trouser, a regular fit with a slight taper, available in a range of versatile colourways. It's been a shop favourite at Peggs & son for years and is usually the first piece we recommend to customers new to the brand.
Is NN07 sustainable?
NN07 prioritises natural materials, ethical European manufacturing, and sustainable practices wherever possible, reflecting a commitment to responsible menswear.
